Handbook of Operating Procedures

Use of the University Name or Logo On Merchandise

Policy Number: 8


When the university's name, logo or seal can be used on merchandise


All employees and students

Date Reviewed:
January 2014
Responsible Office:
Office of Public Affairs
Responsible Executive:
Assistant Vice President, Office of Public Affairs


The name, logo and seal of The University of Texas Health Science Center at Houston ("university") or the use of its short name, UTHealth, are registered trademarks and cannot be used unless authorized. Employees, departments, schools, centers or student organizations representing the university in an official capacity and university sponsored organizations are authorized, upon appropriate approvals, to use the name and logo in any activity that is directly in support of the university's mission areas of teaching, research, patient care or community service. This applies to merchandise created by faculty, students and staff for use in promotional activities as well as to organizations who create or commission the production of merchandise used to promote mutual organizational and institutional goals.

Use of these images and representations of the university on merchandise offered for sale or resale or to be given away is expressly prohibited without written authorization of the Assistant Vice President of Public Affairs or designee. All net trademark royalty income received by the university for sales of products bearing its trademark are set aside for scholarship programs.

The name or logo may not be used in a manner that is detrimental to the university or to The University of Texas System.

The university's official seal may not be used on merchandise.

It is the responsibility of the individual employee or student to ensure merchandise or other representations with which she or he is associated including, but not limited to, shirts, caps, cups, stationery, business cards, signage and any other graphic representation of university activities conform to the university's Graphic Standards and to this policy.

In all cases, the production and distribution of such representations as noted above are prohibited unless the vendor producing such merchandise has been licensed by The University of Texas System Trademark Licensing Office.


Use of the logo or name on merchandise must be approved prior to an individual or group issuing a purchase order. Approvals as to the correct use of the university logo or name and other graphical elements representing the university must be obtained from the Office of Public Affairs. Requests should fully describe the requested use, merchandise and purpose.

Once approved, the purchase order should be issued to a licensed vendor. In order to place the university's logo or name on merchandise for sale, resale or as a gift, the vendor producing such merchandise must be licensed through The University of Texas System Trademark Licensing Office.


ContactTelephoneEmail/Web Address
Office of Public Affairs 713-500-3045 http://www.uth.edu/public-affairs/index.htm