Editorial, Graphic, Web and Signage Standards
Policy Number: 116
Imagery and representations of the university
Employees and trainees (including students, residents and fellows)
- Date Reviewed:
- August 2015
- Responsible Office:
- Office of Public Affairs
- Responsible Executive:
- Assistant Vice President, Office of Public Affairs
I. POLICY AND GENERAL STATEMENT
Appropriate imagery and representations of The University of Texas Health Science Center at Houston (“university”), including use of the name “UTHealth,” are critical to the effective communication of the university’s image to both internal and external audiences. When the university's identity is unclear or confused with that of other institutions, the university is deprived of opportunities to promote and celebrate the accomplishments and breadth and scope of the activities of its employees and trainees.
All uses of the university’s name and graphic imagery must comply with the university’s Editorial, Graphic, Web and Signage Standards. Exceptions may be granted with the approval of the Office of Public Affairs and the Office of the President.
The name, logo and seal of the university are registered trademarks and cannot be used on merchandise unless authorized (HOOP 8, Use of the University Name or Logo on Merchandise).
No independent logos or images are allowed to represent schools, departments or entities of the institution unless prior written approval is obtained from the Office of Public Affairs.
This policy applies to all employees and trainees as they carry out various roles, activities and responsibilities associated with the university. (See also HOOP 20 Conflict of Interest, Conflict of Commitment and Outside Activities, HOOP 38 Political Activity and HOOP 109, Standards of Conduct)
This policy applies to all communication materials and activities including, but not limited to, printed materials; digitally recorded or presented materials (including those published on the Internet); three-dimensional representations (such as signage, vehicular signs, uniforms, special promotion items); and statements and/or interviews developed or offered by employees or trainees for representation of their roles or work within the university. See HOOP 5, Communications with the Media.
Communications that relate to university employees or trainees made by clinical or other organizations affiliated with the university must comply with the terms of this policy. Compliance with this policy is required regardless of whether the external organization’s communications are directed toward its internal or external constituencies.
Each employee and trainee is responsible for ensuring that communications with which he or she is associated, such as stationery, business cards, web pages, web applications, signage, collateral print or digital materials and any other graphic representation of university activities, conform to the university’s Graphic Standards.
It is each employee’s or trainee’s responsibility to provide accurate attribution information and to urge its proper use. Employees and trainees must assure appropriate attribution information is: 1) communicated accurately to any representative of the public media; 2) included in bylines appended to any paper submitted to a scientific or medical publication; 3) included in bylines on materials presented in abstract form or referring to his or her identification as a university employee or trainee; and 4) included in any promotional or other material related to a presentation at a local, national, or international meeting.
All news releases involving university employees or trainees must comply with the terms of this policy and may only be disseminated to the media by the Office of Public Affairs, University Communications.
Employees and trainees are encouraged to include the entire logo (image and typography) on the first and last slides (or other media) of any academic, scientific or other presentations relating to work or study at the university. See templates.
The university recognizes the need to adhere to the copyright laws that may apply to any outside material incorporated into any print or digital medium. (See HOOP 6 Photographic, Audio and Visual Recordings and HOOP 47 Classroom Research and Use of Copyrighted Materials.)
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